Internal reports

Leadership reviews die when the “latest” deck lives in someone’s Downloads folder. Put the report on Unfurl: one URL, updated on your cadence.

Pattern

Create the template once

Build an HTML template (sections, KPI tables, narrative blocks).

Publish v1

Share the internal link in your #exec or #metrics channel.

Every Friday

Publish a new version with fresh numbers and a short version note (“Week 12 — revised churn”).

Bookmarks win. People stop asking “where’s the latest?”
History stays honest. You can roll back or compare weeks if finance challenges a figure.
HTML stays lightweight compared to giant slide decks for text-heavy updates.